CalcVind

Markup Calculator

Selling price from cost and markup

Cost and Markup

₹
%

Your Selling Price

₹700Selling price
₹200Profit per unit
28.57%Margin
  1. 1
    Enter the cost
    Your cost per unit
  2. 2
    Set the markup
    Percentage added to cost
  3. 3
    See the price
    Plus profit and margin

How is markup calculated?

Markup is the percentage added on top of cost to set the selling price.

Selling price = cost × (1 + markup ÷ 100)

Margin = markup ÷ (100 + markup) × 100

Typical markups

Retailers often mark up 20–60% depending on the product; restaurants mark up food far more to cover rent and staff. Your markup must cover overheads as well as profit.

Markup vs margin

A 40% markup gives a 28.6% margin, because the margin is measured against the higher selling price. Our Profit Margin Calculator works the other way round, from a target margin to the price.

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Frequently asked questions

Should GST be included in the cost?

No. Use cost without GST if you can claim input tax credit, then add GST to the selling price when billing.

What's the formula for markup percentage?

Markup % = (selling price − cost) ÷ cost × 100. For a ₹500 item sold at ₹700, that's 40%.

Is a 100% markup a 100% margin?

No. Doubling the cost (100% markup) gives a 50% margin.

These results are estimates for planning only, not financial, investment or tax advice. Rates and rules change, and your bank, fund house or employer may calculate slightly differently. Check with them or a qualified adviser before you decide.

Last reviewed: October 2026